How much does a book trailer cost?
Short answer
A 2026 guide puts book trailers from about $100 for a slideshow to $10,000 or more for live action: $200–$1,500 for moving text and $500–$5,000 for 2D animation. Length, the number of sizes, animation or footage and the music licence decide where yours lands.
What it costs with me, Jooneyd: My short teasers (3 vertical videos) start at $399, and a 30–45 second trailer, wide and vertical with licensed music, is $699. A launch film set (trailer, 3 teasers and an animated cover) is $1,099.
Published price ranges
There is no neutral survey of trailer prices. These ranges come from 2026 guides, not from market averages.
- Slideshow (still images, text and music): $100–$800.
- Kinetic typography (moving text): $200–$1,500, with two to four weeks' turnaround.
- 2D animation: $500–$5,000. 3D animation often starts at $3,000.
- Live action: $1,000 to $10,000 or more.
- UK (in pounds): a full trailer at £300–£1,500, and a freelance editor at £50–£200 per short video.
What drives the price
- Length: Amazon's Sponsored Brands video ads accept 6 to 45 seconds and recommend 20 seconds or less. A 30–45 second cut also works in social feeds.
- Sizes: every extra shape is another edit. Amazon's video ads take 16:9 only, while Reels and TikTok are vertical 9:16.
- Footage or animation: stills and moving text cost the least, animation and filmed scenes the most.
- Music licence: the track must be cleared for commercial use. TikTok's and Instagram's built-in music libraries are for personal posts, not for promoting a product.
- Extras: short teasers for the weeks before launch, or an animated cover for ads.
Is it worth the money?
A trailer earns its cost when you reuse it in ads and posts, not when you post it once at launch. Compare quotes on what you get: length, sizes and the music licence, not the headline price.
My prices
A teaser pack of 3 short vertical videos for Reels and TikTok is $399. A 30–45 second book trailer in wide and vertical sizes, with licensed music, is $699. The launch film set (the trailer, 3 teasers and an animated cover) is $1,099.
The rules at a glance
| What | The rule | Source |
|---|---|---|
| Slideshow trailer | $100–$800 | ebookpbook.com |
| Kinetic typography trailer | $200–$1,500 | ebookpbook.com |
| 2D animated trailer | $500–$5,000 | ebookpbook.com |
| Live-action trailer | $1,000 to $10,000+ | ebookpbook.com |
| Full trailer, UK | £300–£1,500 | publishing.co.uk |
| Amazon video ad length | 6–45 seconds; 20 seconds or less recommended | advertising.amazon.com |
| Amazon video ad shape | 16:9 (square pixel) only | advertising.amazon.com |
Checked 27 October 2026 on the stores’ own help pages.
Using a track from TikTok's or Instagram's built-in library in a trailer that runs as an ad.
Need it done?
I make book trailers in wide and vertical sizes, with licensed music, ready for your launch and social media. Book trailers from $399.
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- ebookpbook: Types of book trailers (Apr 2026)
- ebookpbook: What music can you legally use in a book trailer? (Mar 2026)
- Publishing.co.uk: Book trailers and video marketing (May 2026)
- Amazon Ads: Sponsored Brands video specs